AFIRE Podcast #55: Greening a Generation

Just as the pandemic has accelerated changes in culture, it has underscored the symbiosis between the built environment and the natural world. What’s the key to “greening” the next generation of commercial real estate?

As industry professionals move back to the office, the dynamics of the “new normal” are kicking into high gear, including a renewed corporate focus on ESG strategies, actions, and intentions. Financial decisions can’t be divorced from the key principles of environment, social, and governance (ESG) standards that are increasingly central to investment decisions for commercial real estate.

In this episode of the AFIRE Podcast, Brad Dockser, CEO of Green Generation—a firm that operates globally at the intersection of energy, real estate, capital markets, and technology—discusses how real estate leaders and investors can achieve a low-carbon future—and why the future is now.

Listen now on your favorite podcast service (Apple, Google, Spotify) for the full episode.

Explore More: Read “Changing the Tides of ESG” by Brad Dockser in Summit Journal.


Bradford Dockser is the CEO at Green Generation. He is also the Co-Founder of Green Generation, which engineers and implements comprehensive integrated energy efficiency solutions that lower operating costs while improving sustainability on behalf of a diverse set of clients worldwide. Founded in 2011, GreenGen transforms the world’s built environment through innovation and solutions by integrating energy, real estate, technology, and capital markets to Operate in the Green.

GreenGen helps its clients use energy as a driver of value across all asset types in North America, the Caribbean, Europe, and Asia. GreenGen’s turnkey approach to energy efficiency is implemented by a team that includes electrical, lighting, mechanical, and environmental engineers, PhDs, tradesmen, as well as real estate and finance experts.

Brad received an A.B. cum laude in Economics and a Master of Business Administration, both from Harvard University. Brad serves on the global advisory board for Urban Land Institute’s (ULI) Center for Sustainability and Economic Performance. He serves as Co-Chair of ULI Washington Sustainability Initiative and Chair of ULI’s Redevelopment and Reuse Product Council. Brad serves on the Advisory Board for the WELL Advisory for Hotels and Resorts. He is a member of the US Green Building Council and the International Society of Sustainability Professionals (ISSP). Brad serves as a mentor for MetaProp (NY) and is a member of the CRETech Leadership Board. He also was Founding Director of the Greater Washington Exploratory Committee, DC’s bid committee for the 2012 Summer Olympics.




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Benjamin van Loon, Communications Director | +1 202 312 1405