AFIRE Podcast #39: A More Flexible Future

(Featuring Dror Poleg, Author, Rethinking Real Estate, Co-Chair, Urban Land Institute, Tech and Innovation Council, Co-Founder, Real Innovation Academy)

This is the second part of the AFIRE Podcast conversation with Dror Poleg. Listen to the first part here.

All of the middle class amenities much of the world takes for granted today are still relatively new—and were even considered radical when they first appeared on the real estate spectrum.

. . . so as the world emerges from the pandemic into the new normal, what are the key lessons of novelty and economic evolution the real estate ecosystem should understand today in order to better plan for tomorrow?

In the second half of AFIRE’s conversation with Dror Poleg, author of Rethinking Real Estate, the AFIRE Podcast explores the growing tide of service expectations and amenitization for all real estate asset classes.

As much as these expectations were ascendent before the pandemic, their nascence underscores a larger and more radical cultural shift that transcends the real estate business while also reflecting similar pivotal moments of social evolution in history to transform the basic principles of how the built world works—and where each person and building user fits into the mix.

How this fundamental transformation has upsides and downsides to all building types, but those that are the most flexible and adaptable may have the most potential—because they’re already prepared for the changes ahead.

Listen now to the episode on this page or your favorite podcast service (Apple, Google, Spotify).


Dror Poleg is the author of Rethinking Real Estate, Co-Chair of The Urban Land Institute’s Tech & Innovation Council in New York, and Co-Founder of Real Innovation Academy.

In books, articles, classes, and talks, Dror explores the impact of technology on where and how people live, work, and socialize. He regularly briefs, advises, and teaches senior executives from multibillion-dollar companies such as UBS, Goldman Sachs, AvalonBay Communities, British Land, Liberty Mutual, Dubai Holding, Cushman & Wakefield, and others.

Dror holds a Masters in Economic History from the London School of Economics and a BA in Media & Communications from Swinburne University of Technology. He has taught and spoken at events by The University of Zurich, Harvard Graduate School of Design, The University of Colorado, The Wharton School, and The City University of New York.  

Previously, Dror served as Vice President of Kardan Land, where he oversaw the expansion of a $3b property portfolio in partnership with investors such as Blackrock MGPA and Frasers Properties; as CEO of, a social media startup; and as Head of Digital at Standards Group, a creative agency that served clients such as IKEA, Scandinavian Airlines, and Shangri La Hotels.




The publisher of AFIRE Podcasts is not engaged in providing tax, accounting, or legal advice through this publication. No content published in the AFIRE Podcast is to be construed as a recommendation to buy or sell any asset. Some information included in the AFIRE Podcast has been obtained from third-party sources considered to be reliable, though the publisher is not responsible for guaranteeing the accuracy of third-party information. The opinions expressed in the AFIRE Podcast are those of its respective contributors and sources and do not necessarily reflect those of the publisher.


Benjamin van Loon, Communications Director | +1 202 312 1405

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